Yes! Blogging has become an integral part of digital marketing. If you’re not blogging, then you’re not using your full online reach potential. Here are blog 7 Reasons Why Your Business Should be Blogging.
1. A blog is easy to update.
Most blogging websites are simple to use. You don’t have to be a computer expert to create and maintain one regularly
2. More pages that are indexed for your website!
Google the pages of your website and each time you make a post you’ll get a higher ranking.
3. Blog content is easy to share on social media.
This is an extremely cost effective way to market. You’ll write one blog post and be able to share it across multiple mediums without having to do much else.
4. You can show off.
Blogging forces you to research and learn more about your field. The more you know, the more you can write about, and the more you write about, the more your customers will read.
5. Blogs bring in traffic.
For all of the reasons above, you’ll get more traffic with a blog. This is important because you’ll be able to turn that traffic into leads and eventually into customers. You’ll be bringing interest to a topic that you love and showing more people why they should love it!
6. You give your company a voice.
Humanizing your company is one of the most important reasons why you should be blogging. It makes your company relatable to customers.
7. You give your customers a voice.
Through comments you’re opening the communication and making it a two way street. You customers can give you feedback and suggestions for the future!