There are a lot of different ingredients that have to be included in a modern business website. So many, in fact, that it’s easy for business owners (and the creative teams they hire) to overlook important-but-obvious details. When that happens, the website isn’t as profitable or effective as it could be.
So, what kinds of things are often missing from websites? Below, I’ve made a list of five different items that are forgotten about more often than you might think, along with the reasons they matter so much…
Current Contact Information
Nearly every business website is going to have contact information listed, of course, but it’s not always current or easy to find. If your goal is to have web visitors come to your retail store, or call you to make an appointment, shouldn’t your location and phone number feature prominently? And even if you never see buyers in real life, they’ll appreciate knowing that you and your staff are accessible if they need you.
Links to Your Social Profiles
Marketers talk about social media as being a trend, but really it’s a whole new way of using the Internet and interacting with other people. For businesses, social sites like Facebook and Twitter can be used to spread news, build buyer loyalty, share reviews and testimonials, or just reach out to potential customers. In order to make the most of these platforms, you should have links to your various social profiles provided on your home page, blog posts, etc.
An “About” Page With Photos
It often surprises business owners to know just how often website visitors will stop by an “about” page to learn about the company’s leadership and employees. It’s really not that much of a mystery, though – they just like to know who they are working with, especially when they are dealing with small businesses instead of large corporations. If you come across as being kind and authentic, customers will be more apt to buy from you again in the future.
Up-to-Date News and Calendars
There are three good reasons to keep adding fresh news and calendar items to your website. The first is that it can help you promote anything you have going on in your store or business. Secondly, refreshing your pages now and then sends a signal to Google that your site is relevant and maintained. And finally, when you’re continually adding fresh content to your website, it gives customers a reason to return in the future to see what’s new.
Maps and Driving Directions
Given that more than half of all Internet users are now coming to the web via smart phones and tablets, it shouldn’t be surprising that a good website can generate foot traffic. Make it easy for those who want to buy your products and services to locate you in the real world by providing them with maps, landmarks, and driving directions. They cut down confusion while boosting your visibility to local Google searchers at the same time.
If your current web design team isn’t doing enough to help you attract customers and keep your web presence up-to-date, now is the time to explore a better option. Get in touch with Biondo Creative today and find out how we’ve been able to help other companies just like yours to reach more customers and become more profitable!