How to Capture More Leads Online

How to Capture More Leads Online

Do you get lots of visits to your small business website, but very few inquiries? Are you doing everything you can to get traffic from search engines and social media platforms, but find yourself struggling to generate leads? A lot of marketers fall into this...
How to Make Retargeting Ads Profitable

How to Make Retargeting Ads Profitable

Are retargeting ads a great way to increase sales by giving interested buyers a second and third chance, or a mechanism for throwing good money after bad when it comes to pay-per-click advertising? The answer is “neither” or “both,” depending on who you ask and how...
5 Places to Put Video on Your Website

5 Places to Put Video on Your Website

Occasionally, we talk with business owners who love the idea of using online video clips to attract customers and increase sales, but they are unclear as to how they would actually use them. That can be difficult to see and understand when you are first getting...