These days, it seems like anyone can design a website. Spend a few minutes looking around the web and you’ll come across dozens of different custom web design companies. In addition, you’ll see ready-to-use templates, part-time freelancers, and even overseas vendors who all want your web design business.

If you just needed a set of nice pages, maybe any of them would be good choices. However, in this day and age, it’s simply not good enough to hire someone who can only design a website. That’s because there are other considerations that factor into your online success over the long run.

To give you a sense of why this is the case, here are a few things you have to understand…

Websites Don’t Do Anything

Unfortunately, nothing magic happens the moment you put your website online. The web is simply too competitive to expect buyers to find your pages without any prompting. If you want to achieve real business results, you have to invest time and money into online marketing. That’s why professional business web designers stress search engine optimization, pay-per-click advertising, social media marketing, and more.

There is More To a Website Than the Layout

It’s one thing to design a website that looks good, and another thing to create a web presence with lots of functionality. Features like online shopping carts, automated inventory management, and real-time scheduling all make your website more valuable – and, they all require programming and development. Designing the front-end elements of a website is a lot easier than coding it correctly, but both are necessary skills.

Web Designs Aren’t Static

Most part-time web designers and template companies focus on statics. They know that if a website looks good enough, business owners might buy in. However, those designs may only display cleanly and correctly under certain circumstances. Try to load them on a smaller phone or tablet screen, for example, or update your version of WordPress and they may start to display problems. An experienced professional web designer will have a plan for these issues, but many who say they can design a website won’t.

Ultimately Messaging Leads to Sales

A strong website is important to your business’s credibility. However, the right layout can only take you so far. If your content – and in particular, the text and images used on your pages – doesn’t hold up, then you aren’t going to persuade visitors to become customers. Creating strong messaging, and then integrating it into your website, is an important part of the process. That’s something that’s easy to overlook when you’re just paying attention to columns and colors or playing with web design software.

Almost anyone can design a website, but only a committed and experienced professional can help you build and establish the kind of web presence that will make a difference in your bottom line. If you want your next website to actually deliver leads and sales, call the Biondo Creative team today to set up a free consultation and see how we can help!