It is well-known and accepted these days that every business, from smallest to largest, needs a web presence. At the same time, lots of entrepreneurs and executives are asking themselves whether custom web design is worth the time and money. After all, there are web templates and DIY services available all over the internet, and they don’t cost much. Why have a website built specifically for your business if a pre-designed layout could do the job?

If you’re not working within our industry, we can understand how you might take that point of view. However, there are a few good reasons you should invest in custom web design if you can afford it. Let’s take a quick look at the biggest ones…

You’ll Get Exactly What You Need

When you get your website from a template, it’s like buying a piece of clothing that’s right off the rack. There isn’t necessarily anything wrong with that, but you aren’t going to get a finished item that makes you look as good as you could. If you want a website that’s designed specifically for your company, your customers, and your marketing campaigns, you should opt for custom web design. Otherwise, you’re going to get a site that looks almost exactly like hundreds or thousands of others.

You’ll Have Fewer Website Problems

When website template designers are putting their layouts together, they know they have to come up with something that could work for hundreds of thousands of different companies. So, they take a “kitchen sink” approach to coding, adding in every kind of page, plugin, or feature they can imagine. That might sound great from a functionality perspective, but it weighs down the website from a programming perspective. All those little bits of software can conflict with each other, not to mention computers and mobile devices. With custom web design you probably won’t run into many website performance problems, but templates can cause a lot of issues.

Your Website Will Last Longer

One thing business people tend to overlook about custom web design is that the resulting websites last a lot longer. That’s mainly because a custom built website isn’t going to be stuffed with unnecessary code and extra page elements the way a template would. So, they can be expanded and maintained over time. You might not think it’s a big deal to replace the cheap template website again and again, but the turnover can cost money and lead to poor branding website performance. Additionally, you may waste hours or days each time you change your website moving content back and forth.

You’ll Get Expert Online Marketing Help

Customers aren’t going to find your website if it isn’t well promoted. With a template service, you aren’t going to get any support in this area. By investing in a custom web design, though, you can also get access to a creative team who will generate a detailed online marketing plan for you to work from. They’ll show you how to bring visitors to your website and turn them into customers. Ultimately, this is likely to be the most valuable part of your new web design.

Put all of these together and you get to the real point: the best reason to invest in custom web design is because you’ll get a much bigger return on your marketing budget. In other words, it’s not about what you pay up front, but the ROI you’ll get back in the coming months and years.

Want to learn more about Philadelphia custom web design and online marketing? Contact the Biondo Creative team today and let us put our expertise to work for you!