The short answer: YES.

The long answer is a little more complicated…

Here are the 5 most convincing reasons why creating and maintaining a website is essential for your growing company.

  1. More customers.

More than two billion people use the Internet every single day.  Of those people, an overwhelming majority of them have bought something or contacted a company online in the last year.  If you don’t have a presence online, then you are missing out on a ton of potential customers.

2. Business value.

A credible website for your business is important to make an impression on your customers and your potential competition.  Any business that has a website will have the upper hand over a business that is missing one.  Your customers will have more confidence your business knowing that you have a secure spot on the web.

Side note:  bank managers will ask to see a website in order to grant you a business loan.  The better the site, the more professional your business will look!

3. Your business is working when you’re asleep.

The great thing about a website is that it is like an employee that never goes off the clock.  Websites are on 24/7 365 days a year.  Your website will be there to show off your work to your customers even when you can’t be.  Marketing has never been so easy or low cost with the use of your own website.  UTILIZE THIS!

4. Expands your reach.

There are no geographical limits to where a small business can market when they have a website.  You don’t have to stick to marketing to the areas around where you are located.  If your business allows, you can reach customers across the country—or the world!

5. Communication.

A website is an effective and easy way to connect directly with customers and potential customers.    You can update them on events, promos, offers, photos, and videos easily.  Websites can also give your customers a voice. You can use forums, message boards, and various social media outlets to allow customers to give instant feedback.  This can help your relationship to them and also give new ideas to think about for the future!